The best sales & marketing tool out there!
THE OBJECTIVE
Grow market presence, deliver more information, provide better customer service, drive traffic to your website, increase sales, cut costs, analyze ROI.
THE SOLUTION
Create a high-end interactive multimedia CD-ROM to use as a highly effective sales and marketing tool and further promote your branding in the minds of your target audience by giving your CD-ROM the same look and feel as your website and marketing collateral.
Your presentation can be used as a business card with the business card size CD-ROM!
THE FEATURES
You will have a unique sales and marketing tool that provides you with the ability to let your viewers really experience your ideas, products, and services - while automatically supplying you with valuable information to create a snapshot of your ROI.
Our CD-ROM technology will give you a true picture of how your marketing dollars are performing. With the information supplied to you via online reports, you will be able to fine-tune your marketing efforts to meet your viewer’s needs. You can determine which pages of your brochure are really of interest to your viewers and which ones you may need to modify or drop, based on the ‘hits’ returned by those pages.
Features include:
THE BENEFITS
- Reduce printing costs by including PDF documents on your CD-ROM including catalogs, printable forms, coupons, or other marketing collateral
- Reduce bulky mailers and postage costs by sending your target audience a CD-ROM – typically costing the price of a first class stamp
- Increase visibility by allowing your viewers to install your presentation on their desktop and pass your CD along to others
- Increase your response rates by providing a contact form on your CD or linking them directly to your website forms
- Help close more business deals by giving your audience an interactive experience they will remember
- Combine existing marketing material with the look and feel of your CD to promote image branding within your target markets
- Improve customer service by providing contact forms that are immediately emailed to a specified contact person at your organization
- Track your marketing effectiveness anytime with our online tracking system
Why us? … Your choice is clear.
- Marketing ROI Tracking
Built into our presentations is the unique ability to track statistical data such as:
- How often your cards are played
- How many times they are installed to viewers PC's
- How many contact forms are sent from your CD
- How often each web link is clicked on your card to take visitors to your web site
Your card tracking can even differentiate between presentations run from the original CD-ROM and those installed to other's computers.
If you want to track your presentations by distribution groups we can track that too. For example, you put your presentation on 10,000 cards. Each group of 1000 cards can be tagged with a tracking number. This gives you the ability to distribute each group in a different city, mailing, or trade show and track the effectiveness of each group. You can login to our card tracking form and see monthly reports of how your cards are performing.
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- Optional Desktop Installation
Make your CD production dollars go even further by allowing your viewers to install your CD presentation, on their computer desktop - with your custom-designed icon as the shortcut. Your card can be passed along while leaving a copy of the presentation with each viewer. Each time the card is passed along, our software adds the new person to the tracked group. So, if one card is passed along to 10 people and each one has installed the card to a local PC, our software will be tracking 11 instances of one card! Truly a turbo-charged marketing tool!
And if that weren't enough, we've put your icon on their desktop where it will be viewed every time the user looks at the desktop. Marketing real estate doesn't get better than this!
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- Contact Form
Each presentation comes with a contact form that will allow your viewer to contact a specified recipient at your organization. In addition to communicating with your audience and capturing statistical data, the contact form allows you to collect specific lead response data for your marketing lists.
Contact forms can also be programmed to allow viewers to opt-in to your newsletter mailing list right from the CD-ROM.
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- Contact Autoresponse Email
Viewers that submit a contact form will be emailed an autoresponse letting them know that their request was sent. Pleasantly surprise your viewers and ehance your customer service with immediate responses to their requests.
Our CDs can be programmed with opt-in subscriber forms that allow viewers to join your mailing list right from your CD-ROM presentation. The autoresponder system can also be used on your website. This provides you with a total marketing solution for building your contact lists. If you already have an autoresponder system we can connect your CD-ROM to it.
Our features allow you to:
- Build a contact follow-up database
- Send special announcements to your contact list
- 100% opt-in permission marketing
- Supports HTML e-mail and plain text
- Personalize e-mails with your contact's name
- Build your list from both your CD-ROM and your website
- Keep in contact with your viewers years after CDs are out of circulation
- Optionally gather demographic information
- Be informed immediately by e-mail of each new subscription
- Integrate with our tracking system
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- Tradeshow Autoplay Mode
In addition to being a highly effective marketing tool, your CD can become the perfect tradeshow tool. Turn your laptop into a kiosk for displaying your CD-ROM presentation. Viewers will be guided to the pages you want them to see while allowing them to take over the presentation at any time. Once a period of inactivity has passed, your kiosk show will start over.
- Guides users through your presentation page by page
- Lets viewers take control at any time
- Restarts after period of inactivity
- Starts over when done
- Ensures viewers see what you want them to see
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- Intuitive Interface Design
All presentations are designed for ease of use by beginners as well as experienced computer users.
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